AFRICA TALENT ADVISORY offers innovative executive search services and people skills trainings (academic and executive).
Our Mission: Developing talent in Africa by strengthening leadership capabilities, unlocking human potential, and supporting organizations in building high-performing, future-ready teams across Africa and internationally.
Our Values
Tailored solutions adapted to each client’s culture and specific objectives for maximum impact.
A strong network of pre-screened professionals and executives to present you with the best profiles on the market.
A recruitment process conducted with full discretion and professional integrity, ensuring confidentiality for both companies and candidates at every step.
AFRICA TALENT ADVISORY
AFRICA TALENT ADVISORY is a consulting firm specializing in Talent Management, Executive Search and C-level Recruitment, as well as academic and executive training. Based in Casablanca, we support organizations in Morocco, across Africa, and globally in recruiting and developing the skills they need.
Our tailor-made training programs in English enable you to develop your operational skills at an international level.
Our clients’ sustainable success is driven by the development and engagement of their people.
Our Services
We identify and attract high-impact leaders through a confidential, strategic, and human-centered approach.
We design and deliver experiential learning programs to develop behavioral intelligence, communication, and leadership excellence.
We support professionals and executives through personalized coaching, career repositioning, and outplacement strategies.
We create exclusive platforms for knowledge exchange and meaningful connections among leaders, investors, and innovators across Africa and beyond.
Sofia Nouri is a Talent Management expert with over 25 years of experience in international and multicultural environments.
After completing higher education in Business, specializing in Communication and Marketing, followed by a Master’s degree in Tourism and Hospitality Management, she began her career with the group ACCOR in France.
Upon returning to Morocco in 2004 , she joined Atlas Hospitality Hotels & Resorts as Marketing Manager, before joining the North Africa leadership team of the group Roche as Events & Marketing Manager.
In 2007 , she continued her career at Atento (a Telefónica subsidiary) as Communication & HR Development Manager, where she implemented internal communication tools and led several strategic HR projects: recruitment, performance evaluation, training, and internal mobility.
In 2010 , Sofia Nouri joined the United Nations in New York , where she coordinated recruitment and HR development initiatives for humanitarian operations in Africa and the Middle East.
In 2017 , she founded AFRICA TALENT ADVISORY , a firm specializing in executive search, HR consulting, and soft skills training. Based in Casablanca, the firm now supports organizations and leaders internationally, particularly in Africa, the Middle East, and the United States.
Contact Us
Our team is here to support you. Feel free to contact us via the form below, by email, or by phone—we will be happy to get back to you as soon as possible.
Do you have a question, a project, or simply want to connect with us?
Contact us today to co-build the future of your talent.
Empowering Talents
AFRICA TALENT ADVISORY is a Casablanca-based firm operating across Africa, Europe, the United States, and the Middle East, dedicated to helping organizations align their human capital with their strategic objectives, through tailored, high-impact solutions.
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