AFRICA TALENT ADVISORY offers innovative executive search services and people skills trainings (academic and executive).
Our Mission: Developing talents in Africa by strengthening leadership capabilities, unlocking human potential, and supporting organizations in building high-performing, future-ready teams across Africa and internationally.
Our Values
Tailored solutions adapted to each client’s culture and specific objectives for maximum impact.
A strong network of pre-screened professionals and executives to present you with the best profiles on the market.
A recruitment process conducted with full discretion and professional integrity, ensuring confidentiality for both companies and candidates at every step.
AFRICA TALENT ADVISORY
AFRICA TALENT ADVISORY is a consulting firm specializing in Talent Management, Executive Search and C-level Recruitment, as well as academic and executive trainings. Based in Casablanca, we support organizations in Morocco, across Africa, and globally in recruiting and developing the skills they need.
Our tailor-made training programs in English enable you to develop your operational skills at an international level.
Our clients’ sustainable success is driven by the development and engagement of their people.
Our Services
We identify and attract high-impact leaders through a confidential, strategic, and human-centered approach.
We design and deliver experiential learning programs to develop behavioral intelligence, communication, and leadership excellence.
We support professionals and executives through personalized coaching, career repositioning, and outplacement strategies.
We create exclusive platforms for knowledge exchange and meaningful connections among leaders, investors, and innovators across Africa and beyond.
Sofia Nouri is a Talent Management and Human Capital Strategy expert with over 25 years of experience operating across international and multicultural environments in Europe, Africa, the Middle East, and the United States.
She holds a background in Business Administration with a specialization in Communication and Marketing, complemented by a Master’s degree in Tourism and Hospitality Management. She began her career with the ACCOR Group in France, where she developed a strong foundation in brand positioning, customer experience, and operational excellence.
Upon returning to Morocco in 2004 , she joined Atlas Hospitality Hotels & Resorts as Marketing Manager, contributing to brand development and hotels expansion initiatives. She joined Roche’s North Africa leadership team as Events & Marketing Manager, handling all the events and supporting strategic positioning across the region.
In 2007 , she transitioned into the HR and organizational development field at Atento (a Telefónica subsidiary) as Communication & HR Development Manager. In this role, she led high-impact initiatives across recruitment, performance management, learning & development, and internal mobility, while designing and implementing robust internal communication frameworks aligned with business transformation objectives.
In 2010 , Sofia Nouri joined the United Nations Headquarters in New York , where she coordinated large-scale recruitment and HR development programs in support of humanitarian operations across Africa and the Middle East. Her work focused on talent acquisition strategy, workforce planning, and leadership development in complex and high-stakes environments.
In 2017 , she founded Africa Skills Consulting that became AFRICA TALENT ADVISORY , a Casablanca-based firm specializing in Executive Search, HR consulting, leadership advisory, and Soft Skills development. The firm partners with organizations, institutions, and senior leaders internationally, with a strong footprint across Africa, Europe, the Middle East, and the United States.
Contact Us
Our team is here to support you. Feel free to contact us via the form below, by email, or by phone—we will be happy to get back to you as soon as possible.
Do you have a question, a project, or simply want to connect with us?
Contact us today to co-build the future of your talent.
Empowering Talents
AFRICA TALENT ADVISORY is a Casablanca-based firm operating across Africa, Europe, the United States, and the Middle East, dedicated to helping organizations align their human capital with their strategic objectives, through tailored, high-impact solutions.
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